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April 25 2014

waconzy

Nigerian Videos - Upgrading The standard Game

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Waconzy
The foreign videos were better than our locally produced ones. Despite hits such as: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (The love is always that medicine), Charly boy (Before Before) Chris Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as seen in one of my articles "The blossoming Of The Nigerian Music Industry", artistes didn't result in the desired impact inside the International scene, based amongst other activities about the colossal deficient video quality account.

Nigerian musician
The 90's era was not dramatically a lot better than the 80's, most likely the mid 90's once the genre of music towed the trail of rap / hiphop as well as the use of our local parlance in songs started to increase the risk for music business more entertaining as opposed to the 80's. The Remedies (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed into it and have become the rave from the moment at that time. Plantation Boyz (Tu face Idibia, Faze, Black Face) were incredible and soared to greater heights prior to the group split. The launching of Tu face Idibia's solo career together with his hit track "African Queen" catapulted him up. Most Nigerians liked his first video, unfortunately he had to re-shoot another in compliance using the direction of a popular foreign music TV channel. Style Plus's "Olu Fumi" also stood a nice video when compared with many people that stormed our TV sets. Paul Play's hit song "Angel of my life" also stood a cool video.

Perhaps, the level for your making of fine quality videos comes from the stable of P- Square with all the video for hit song "Do me" which was shot in Nigeria. It certainly hit the International standard mark with various music inclined TV shows in Nigeria, constantly showing it. Artistes challenged by the solid production started to travel South Africa, USA, and areas of Europe to shoot videos of the songs. In addition they featured white skinned ladies dancing within the videos. Most best artistes patronise directors who have carved niches for their own reasons inside the art of making quality videos. Tops listed are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.

The increase of Cally Ikpe's "Nigerian Music Video Awards" (NMVA) and Sound City Music Video Awards (SMVA) targeted at rewarding artistes with first class videos have brought about the increase of good quality productions. Besides, artistes that have good videos have quick access to enjoy airplay on MTV Base, Channel O along with other International music channels, opening wider, the doors which have a tendency to let them have access to fame and fortune.

Good, creative videos are catchy and highlight the artistes and of course, the director. Quality videos that have made waves in Nigeria as well as beyond include although not restricted to: P- Square (Do me, Roll it, Ifunnaya), Dare Art Alade (Not the woman, More), Tu face Idibia (If love is really a crime), Kel (Too fine), Keffi (kokoroko), Naeto C (Kini big deal), Bouqui (Require away), Infinity (Olori oko), Asa (Fire around the mountain), TY Bello (Green land, Ekundayo), Gino (No be God), Djinee (Lade), DJ Jimmy Jatt (Too much ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice of God), Mo hit all stars (Pere), Omawunmi (Inside the music), Nikki Laoye (Never felt by doing this), Steel (South African girl).

Nigerian videos have certainly helped artistes to clinch international deals / awards and so are recovering daily. The duo of P-Square clinched the KORAH awards locked in 2010 at Burkina Faso for the "Artiste from the year" category. The twins went home with the jack pot prize of $ 1 million!.

Don't be the product, buy the product!

Schweinderl